“Ralph has done a great job of putting his successful
system into a readable and relatable format in this book. As a Schola client, I have led a team that has learned and implemented Ralph’s system for the past two years. We have now watched our school start to grow after years of declining enrollment.
I believe that many small Christian schools are looking for
the ‘easy’ button when it comes to enrollment management. I know we were. Everything was always on the table, from billboards to cable TV commercial to direct mailers. Our board believed if we could just come up with the right tool, we would be just fine. But we found there is no ‘easy’ button. The secret sauce is the combination of implementing strategies into a marketing plan that fits today’s consumer.
To be honest, most of what Ralph presented to us wasn’t
new. Our collective experience at our school was strong enough for us to understand and have already thought about much of what Schola was proposing. The difference is the depth and systematic method of putting the strategies together. Through our data, we knew that word-of-mouth was critical for us. Yet, we weren’t doing any of the intentional implementation of word-of-mouth marketing that Schola directed us to do. We knew that social media marketing, starting with our website, was critical. However, we didn’t understand the importance of how this information was presented and just how to push it forward.
This is not a book about theory, this is a book about the
proven method to build and manage private Christian school enrollment with a ground-up, workable, and sustainable approach.
You can read this book and go out on your own implementing Ralph’s method, and I believe that you would be successful. However, combine this knowledge with utilizing
the expertise of the Schola team, and it’s a guaranteed success."
